Tourist Attraction Commodification in the Wayang Topeng Performance in Malang

Wayang Topeng is a drama-shaped performance by dancers wearing masks who hide their faces, carrying essential and symbolic purposes.Wayang performances are always associated with rites as medium of worshipping ancestral spirits. Today,Wayang undergoing change, from routine event to show for tourists held one the hotels in Malang city. This change performance’ format stage tourism packaging show, made experience shift its values original meaning. It suspected that it has shifted cultural were once part traditional culture direction mass culture. phenomenon not only seen an adjustment media format, but form commodification. research seeks uncover forms, processes, ideologies, powers related commodification performance. qualitative uses interview data observations which analyzed using interpertation technique.The method used was art phenomenology study critical discourse analysis. From this analysis through interviews several sources combined relevant literature, results that: (1) content happened performance, (2) ideology behind process capitalism. The power market power.
 Keywords: commodification, culture,